While the most popular leagues in the world are currently on hiatus, cricket is a sport where there is always something happening. As an increasingly popular activity in the world, more and more nations start their seasons when others are on break. For the Caribbean nations, that time is upon us. The fans of cricket as a world sport can be happy due to recent developments, as the leading online betting platform Stake has signed a deal with one of the teams from the increasingly popular and talent filled Caribbean Premier League (CPL). The Trinbago Knight Riders (TKR), a team based in The Port of Spain in Trinidad and Tobago, is the latest sports franchise to have Stake as their front of the shirt sponsor for next season.
The list of strategic sponsorships by the online casino and sportsbook continues as they now break into the Central American market. And for the fans of cricket, this partnership is great as it will elevate the fan experience, both locally and online. Their reach and dominance in the sports betting market imply visibility, attention, and awareness, and it is sure to improve the position of both CPL and TKR. But how exactly will this happen? Read on to find out to learn about how to bet on cricket and make use of what this sponsorship will bring.
How the Deal Will Elevate Fans’ Experience
The agreement miles a significant milestone for the Caribbean team. They hardly need any introduction to cricket fans since they are the most decorated franchise in the league, but the deal will surely put a lot more attention on their name. Considering the number of sports stars, teams, and leagues that are sponsored by Stake, it is a great thing for both sides. It strengthens their expanding footprint in the global sports industry and the growing portfolio that includes UFC, Formula 1, Everton FC, and even Drake can only be beneficial to the island nation of Trinidad and Tobago and their beloved Knight Riders.
The way the team teased and then revealed the deal on Instagram was just a small taste of what will be an ongoing process that he fans will get to enjoy. To celebrate the partnership, TKR and Stake launched an innovative teaser campaign that featured star players Andre Russell, Sunil Narine, and Dwayne Bravo. They were wearing UFC, Everton, and Sauber gear, with athletes from Stake’s global sponsorship roster also featured in the promo. The reach is diverse and rich, and available all over social media. It generates organizational excitement and will continue to do so whenever Stake has an ongoing promotion.
Speaking of wagering, the best cricket betting odds are always available on Stake, and the 2025 Caribbean Premier League season is just around the corner. In less than two weeks, on August 14, it is time for a month long celebration of the game. The season lasts until September 21, as each of the six teams plays 10 regular season games. The Knight Riders play their first game on August 17 against the St. Kitts & Nevis Patriots, and are the heavy favorites despite playing away. As the visiting team, they get the 1.63 odds to win the season opener, while the Patriots at home are stuck at an unfavorable 2.14. There are games on August 15 and 16 to get you going before the TKR start their season and bring yet another month of cricketing fun to the islands.
Statements from the Officials
Binda Dey is the Group CMO of the Knight Riders Sports. She had to share the following regarding the historic partnership between the franchise and Stake:
“We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders in a multi year agreement,” said Binda Dey, Group CMO, Knight Riders Sports. This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology. Stake’s impressive presence across global sports demonstrates their dedication to supporting world class sporting entertainment, and we look forward to a successful and impactful partnership.”
On the other side, the CMO of Stake, Akhil Sarin, said this:
“TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We’re excited to support TKR and bring our platform to cricket fans worldwide. Our partnership with TKR is not just about brand alignment, it’s a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech driven fan experiences that reflect the energy and passion of T20 cricket.”
Caribbean Premier League Facts
Overview of the Caribbean Premier League (CPL)
Founded: 2013
Administrator: Cricket West Indies (CWI)
Format: Twenty20 (T20)
Tournament Type: Franchise based league
Location: Caribbean region
Time of Year: Typically held between August and September
The CPL is the premier T20 cricket league in the Caribbean. It is modeled similarly to the Indian Premier League (IPL) and the Big Bash League (BBL).
Teams in the CPL
There are six franchise teams representing different regions of the Caribbean:
Barbados Royals (formerly Barbados Tridents)
Guyana Amazon Warriors
Jamaica Tallawahs
St Kitts & Nevis Patriots
St Lucia Kings (formerly St Lucia Zouks)
Trinbago Knight Riders (formerly Trinidad and Tobago Red Steel)
Championships and Dominant Teams
Trinbago Knight Riders are the most successful franchise, having won the CPL title four times in 2015, 2017, 2018, and 2020. Guyana Amazon Warriors, who have long been considered one of the most consistent teams, finally managed to win their first CPL title in 2023 after losing five previous finals.
Historical Highlights
The first CPL season took place in 2013, with Jamaica Tallawahs winning the title under the leadership of Chris Gayle. Gayle himself has become one of the league’s most iconic figures, known for his explosive batting and multiple centuries. The CPL has been influential in developing local West Indian talent while also bringing in international stars.
Level of Play and Global Appeal
The CPL is known for its entertaining and high intensity matches. It draws players from the leading cricketing nations around the world, including Australia, South Africa, Pakistan, and New Zealand. The league combines top level cricket with a vibrant Caribbean atmosphere, a combination that makes it one of the most colorful and exciting T20 leagues globally.
Interesting Elements
The CPL stands out for its carnival like energy, music, and fan engagement. Some franchises have connections to Bollywood or IPL teams, such as Trinbago Knight Riders, which is co owned by the group behind Kolkata Knight Riders. Matches are often hosted in party like settings. The league has become a summer favorite for both fans and players, and the month long period it covers is a fan favorite in all six cities/countries.
Trinbago Knight Riders FAQs
1. Who are the Trinbago Knight Riders?
The Trinbago Knight Riders (TKR) are a professional T20 cricket team based in The Port of Spain, Trinidad and Tobago. They compete in the Caribbean Premier League (CPL) and are one of the most successful franchises in the tournament’s history.
2. When was TKR founded?
The franchise was originally established in 2013 as the Trinidad and Tobago Red Steel. It was rebranded to Trinbago Knight Riders in 2016 after a change in ownership.
3. How many CPL titles has TKR won?
As of 2025, TKR has won the Caribbean Premier League four times: in 2015, 2017, 2018, and 2020, making them the most successful team in CPL history.
4. Who owns the Trinbago Knight Riders?
The team is co owned by Red Chillies Entertainment, the same group that owns the Kolkata Knight Riders in the Indian Premier League (IPL). It includes Bollywood superstar Shah Rukh Khan among its stakeholders.
5. Where does TKR play its home games?
TKR plays its home matches at the Brian Lara Cricket Academy in Tarouba, Trinidad. The venue is named after the legendary West Indian batsman Brian Lara.
6. Who are some famous players that have played for TKR?
Over the years, TKR has featured cricket stars like Kieron Pollard (captain and all rounder), Dwayne Bravo (all rounder), Sunil Narine (spinner), Brendon McCullum (former New Zealand captain), and Andre Russell (explosive all rounder).
7. What is TKR’s playing style or reputation?
TKR is known for its aggressive brand of cricket, strong team unity, and a deep bench of explosive all rounders and world class spinners. They often dominate through smart tactics and adaptability and are arguably the toughest opponent for the other teams.
8. How are TKR similar to the Kolkata Knight Riders?
TKR and KKR share branding, ownership, and marketing strategies, and are part of the Knight Riders Group. It has the aim of building a global T20 cricket franchise network with more teams.
9. Who is the current captain and coach of TKR (as of 2025)?
As of 2025, Kieron Pollard continues to lead the side. The head coach is Phil Simmons, a respected former West Indies cricketer and coach.
10. How does TKR engage with fans and the local community?
TKR is famous for its strong community outreach in Trinidad and Tobago. They host youth camps, make school visits, and hold local cricket clinics. Their fan engagement is vibrant and festive, especially during the CPL season at the end of the summer. High energy matches and cultural celebrations sweep the nation for weeks on end.